Since its debut in 2010, Instagram has been growing steadily as a favorite social media platform of many. In fact, it has become the second most popular social media platform, next only to Facebook, with more than 500 million active users. Currently, it is considered to be the ideal platform to spread brand consciousness by marketers and promoters.While Instagram is still growing as a platform, it is undoubtedly a potentially profitable platform for upcoming influencers. With almost everyone being active on social media platforms today, influencers are facing a pressing need to deliver the right content to grow their follower base.
To help you gain traction of followers in this space, we have put together some simple ways which will help you become an influencer-cum-celebrity on Instagram.
You Need to be A Storyteller
Lately, everywhere we look around, we see stories of brands, individuals, products, services, and what not. More than connecting with your audience, you need to talk and interact with them. Engage them through your stories, be it a success story or one about survival. What matters is how you tell it. Even a simple picture depicted through an emotional story can strike the right chord with your audience.
Under Instagram’s new algorithm, comments matter more than the number of followers. So, when you give them something which they can relate to, they would comment on it and tell you their story. This is the kind of engagement you need to have with every story you tell.
Right Content is the Key
Your Instagram update is your ticket to getting more followers. Your reach is going to change with every Instagram post you put up. With the right picture or content on your Instagram feed, you can engage with your audience, and this engagement will determine whether you are an influencer or not. It is the likes and comments you get on your updates which will increase your reach and audience.
Your audience looks at you like any other hardcore publisher and expects you to give them content specific to your expertise or theme. Understand your audience and identify your forte in the industry to stay relevant. If you are trying to be a fashion influencer on Instagram, updating your feed with technology product does not make sense, unless the product is being used as a fashion accessory. Right and relevant content is the key here.
Put Yourself in Your Audience’s Shoes
To understand your audience, you need to be in their shoes. To become an influencer, you need to know what your audience craves for and give them exactly what they are looking for. Every update you plan to post on your Instagram feed needs to be seen from your audience’s point of view. You need to start looking at everything from the eyes of your followers and not your own.
It is not about you anymore; it is about your followers.
Learn the Art of Hash-tagging
Last but not the least, for an Instagram influencer hashtags are as important as their content. To become a celebrity on Instagram, hashtagging is an art that you need to master. Hashtags help users in the platform find the content they are looking for. It gives your Instagram post an identity and makes it reach the right people on the platform.
As an influencer, you need to make your hashtags relevant to what you do and what you want to be on this platform. Make sure that any post or image you put up relates to the theme or industry you are sticking to as an influencer.
While this is just an outline of how you can become a successful influencer on Instagram, make your imagination run wild as a creator and explore ways to be a more impactful influencer so that you stand out in what you do.