As per a recent survey, influencer marketing grew exponentially in 2016, and this trend is expected to continue in 2017. Thus, this is the right time for you to monetize your Instagram account. Right from fashion to food to travel to tech, a lot of brands are looking for social media influencers to promote their products.
The question is how you can make the most of your Instagram profile and monetize it? We have answers ready for you.
Who is an Instagram influencer and how much money do they make?
A social media influencer is essentially someone who influences others’ purchasing power through various social media platforms. An Instagram influencer is simply a social media influencer who uses Instagram as their primary channel to influence his/her followers.
An account with more than 10,000 followers but 1% engagement is not qualified to become an influencer. However, another account with only a few thousand followers but 100+ likes or comments per post could very well be considered as an influencer. In short, an Instagram influencer is deemed to have a good engagement on posts which brands can utilize to their benefit.
The amount earned for doing a paid post on Instagram can vary greatly depending on a range of factors such as the number of followers, the brand’s marketing budget, engagement generated via the posts, kind of content created, etc.
Based on this, Instagram influencers can get paid from Rs.100 to Rs.15,000 (sometimes even higher!) per campaign, and there is no industry standard yet. Your previous brand collaboration results generated for the brand and professional behavior also matter a lot when it comes to deciding the per post charge. You can read this post to know how to grow Instagram followers.
How to monetize or get paid for Instagram posts?
There are a lot of ways in which you can make money through your Instagram posts. Here are the three most important methods for getting started:
- Reach Out Directly: If an Instagram account is showing high engagement on a niche topic (such as travel, beauty, fashion, etc.) brands will either reach out to you directly, or you can reach out to them through direct messaging or by sending a proposal.
- Influencer Marketing Platform: By far the most popular way to get started as an Instagram influencer is to register on an influencer marketing platform. They act as a bridge between brands and influencers. All you need to do is create your profile and enter your per post charges and bank details. You will be notified whenever you get a new campaign, post which you can apply for that and work on it. Your payment will be processed smoothly, and you don’t have to chase the client for payments or feedbacks. If you are looking for a hassle-free influencer marketing platform, then go for the likes of Zefmo.
- Get a Manager: If you already have a high performing Instagram account, which is well recognized by the brands, or have time constraints, then you can hire a manager to do the work on your behalf. However, before making this decision, remember that you will have to pay your manager a fixed monthly salary or a per-campaign based commission, which will go out of your own earnings. Also, since your manager will be the one interacting with clients, he/she will become a more reliable face than you. This, in the long run, could hamper your credibility as an influencer.